About Us

About Us

Maison D’Ella is a romantic fashion brand that blends fairytale elegance with everyday wearability. Each garment is designed to make you feel like the main character of your own story, whether you're running errands or attending a special event. With a focus on storytelling, sustainability, and ethical production, we create clothing that feels just as meaningful as it looks magical.

Our pieces are crafted with care and intention, meant to last. We believe fashion should make you feel beautiful, comfortable, and emotionally connected.

Meet the Founder

Ella Bugayong’s love for fashion began with an unusual spark: a deep dislike for shopping. Store racks never seemed to reflect her sense of self, so she began imagining her own fantasy-inspired dresses. Her sketchbooks filled with pieces that felt like something a fairy in disguise might wear.

As she grew and entered the fashion industry, Ella began to understand why traditional retail never resonated. Much of the industry is dominated by fast fashion, fleeting trends, and production models that often exploit both people and the planet. She realized she wasn’t just searching for a different aesthetic—she was searching for a better way to create and consume fashion.

Maison D’Ella was born from that vision. It is a brand rooted in thoughtful design, emotional connection, and ethical values. Each collection tells a story and invites the wearer to be part of it.